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IBM M2040-641 Exam Syllabus Topics:
| Section | Objectives |
|---|---|
| Topic 1: IBM Exceptional Web Experience Overview | - Key capabilities of IBM Web Experience solutions - IBM Digital Experience platform positioning |
| Topic 2: Solution Architecture and Components | - WebSphere Portal and Digital Experience components - Integration with IBM ecosystem products |
| Topic 3: Sales Positioning and Messaging | - Competitive differentiation overview - Value proposition for enterprise customers |
| Topic 4: Business Value and Use Cases | - Enterprise content and personalization use cases - Customer experience and engagement scenarios |
IBM Exceptional Web Experience Sales Mastery Test v1 Sample Questions:
Question 1
If IBM's research and analysis shows that IT has little influence in software purchase decisions, what is the best approach forIBM Business Partner sellers?
A. Recommend to the customer that IT be outsourced.
B. Keep IT informed but make sure key business stake holders in other roles are involved.
C. Ignore IT and sell directly to the CEO.
D. Continue to utilize IT as your only contact for the customer.
Question 2
Which of the following is NOT a good use of the Industry Templates?
A. Demo the templates to your customer to showan example of an Exceptional Web Experience
B. Looking at how the solution is crafted for ideas on how to integrate products together
C. Customizing the templates to implement at your customer site
D. Only showing them to customers who fit exactly in that industry
Question 3
Which of the following is NOT a benefit of a NOW engagement?
A. Only available from ISSL (IBM Software Solutions for Lotus).
B. Methodology is backed by IBM.
C. The IBM Business Partner who installed the NOW engagement will probably be chosen when customer wants to expand solution.
D. Customers get up and runningquickly to see the value of an Exceptional Web Experience.
Question 4
Regarding the 4 types of customer buying groups, which has the least influence over making the purchase decision?
A. A team of IT and Customer-facing groups
B. Primarily Customer-Facing Group
C. Primarily IT
D. Primarily Executive Office
Question 5
What type of devices is expected to out ship workstations worldwide in the next year or so?
A. Video Cassette Recorders
B. IBM z-series servers
C. Mobile devices & smartphones
D. Microsoft Zune players
Solutions:
| Question 1 Answer: B | Question 2 Answer: D | Question 3 Answer: B | Question 4 Answer: B | Question 5 Answer: C |



