Salesforce EEB-101 Test Passed : Essentials for Marketing Cloud Email Marketers

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Salesforce EEB-101 Exam Syllabus Topics:

Salesforce Essentials for Marketing Cloud Email Marketers Sample Questions:

1. Northern Trail Outfitter wants to make sure important subscriber updates, such as unsubscribes, are reflected within the platform as soon as they happen due to regulatory concerns.
What should be used to best achieve this in real time?

A) APIs
B) SQL Query activities
C) File Drop Automations

2. Northern Trail Outfitters (NTO) wants to improve the accessibility of its email design.
Which best practice should NTO employ?

A) Remove role="presentation" from layout tables to support assistive technologies.
B) Increase the font size (over 16pt) to make the content easier to read.
C) Reduce line spacing to fit more content on the screen and reduce scrolling.

3. Northern Trail Outfitters (NTO) is interested in exploring its large volume of send data. NTO wants to dynamically filter, sort, and group the data in one view but is not comfortable writing SQL queries.
Which tool should NTO use?

A) Filter Activity in Automation Studio
B) Pivot table in Datorama Reports
C) Email Performance Over Time Report

4. A marketer has scheduled an email that was approved in Content Builder Approvals by their manager. The marketer then receives a message from their manager that changes are needed and an email approval has been withdrawn.
What should happen with the scheduled send, if no other action is taken?

A) The send is canceled when the approval is withdrawn.
B) The Send is paused unit is approved again.
C) The originally approved version of the email will be sent.

5. Northern Trail Outfitters (NTO) sends a birthday coupon during the subscriber's birthday month. NTO wants to reward the subscriber based upon engagement with the email and provide further messages based on that interaction.
Which no-code features should be implemented to accomplish this?

A) Journey Builder and Engagement Split
B) Automation studio and Query Activity
C) Salesforce CDP and Einstein Engagement Scoring

Solutions: