Google adwords-display Test Passed : Google Display Exam Practice Test

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Google adwords-display Exam Syllabus Topics:

Google Display Exam Practice Test Sample Questions:

1. Google makes many recommendations for Google AdWords users for direct response campaigns. One of the recommendations Google makes is to implement cost-per-click bidding so that you only pay when people click your ad. What other reason is valid for using the cost-per-click bidding?

A) If you want to use the Conversion Optimizer tool, you must use cost-per-click bidding.
B) If you are creating a display ad, you must use cost-per-click bidding.
C) If you want to include video overlays ads, you must use cost-per-click bidding.
D) If you want to be included in Google Content Network, you must use cost-per-click bidding.

2. Linda wants to create a YouTube ad that will appear on a partner watch page. According to YouTube, there are three different ad formats that Linda can choose from. Which one of the following is NOT one of the three ad format types for a partner watch page?

A) Display
B) InVideo
C) In-Stream
D) Overlay

3. You are a Google AdWords consultant for a client that has created a Google AdWords ad that is in the Google Content Network. Your client is interested in optimizing their advertising videos in YouTube. You recommend that you and the client examine the YouTube reports to see how their videos are performing as a basis for creating an improvement strategy. Where can you access the YouTube video reports?

A) Using the Google AdWords Reporting tab
B) Through the Google Insights for Search tool
C) At the bottom of the YouTube Insight page for the client's account
D) Through Google Analytics

4. Jane has created a promoted video that she has included in the Google Content Network for
YouTube. Within YouTube insight she wants to download the reports for her YouTube channel to review performance offline. How can Jane do this?

A) YouTube does not allow users to download reports - only view them online.
B) Jane will need to do this through Google AdWords on the Reporting tab.
C) Jane can do this in YouTube Insight by choosing My Videos, then Reporting, then Save As and choosing csv or tsv values.
D) Jane can do this in YouTube Insight by choosing "Download reports for this channel: csv" and saving the file to her computer.

5. Allen is managing ads for his company and he'd like to include the ads in the Google Content Network. Where does Allen configure automatic placements of ads in the Google Content Network for his campaigns?

A) Allen will select "Relevant pages across the entire network" in the "Network Settings" section on his "Opportunities" tab.
B) Allen will select "Relevant pages across the entire network" in the "Ad Settings" section on his "Settings" tab.
C) Allen will select "Relevant pages across the entire network" in the "Network Settings" section on his "Networks" tab.
D) Allen will select "Relevant pages across the entire network" in the "Network Settings" section on his "Settings" tab.

Solutions: