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Salesforce MCE-Admn-201 Exam Syllabus Topics:
| Section | Weight | Objectives |
|---|---|---|
| Subscriber Data Management | 18% | - Contact model design and implementation - Preference and profile center configuration - Data import, export, and quality management - Data extensions, relationships, and data architecture |
| Digital Marketing Proficiency | 13% | - Security best practices for data, permissions, and PII - Governance and compliance in digital marketing - Marketing Cloud product inventory and offerings |
| Setup | 38% | - Integration configuration and management - Marketing Cloud extension products and features - Security policies, password management, and access control - Setup Home features and configuration - Business units, user accounts, and permission settings |
| Maintenance | 15% | - Data extraction, reporting, and analytics - Account monitoring and system availability - Evaluation of additional Marketing Cloud products |
| Channel Management | 16% | - Journey Builder concepts and use cases - Social Studio and Advertising Studio configuration - Email Studio configuration and features - Mobile Studio setup and functionality |
Salesforce Certified Marketing Cloud Engagement Administrator Sample Questions:
Northern Trail Outfitters wants to use Synchronized Data Sources to sync Contact data from Salesforce CRM.
However, they only want to sync records that they have identified as marketable.
Which filtering option in the synchronization settings could be used when configuring the Contact synced object?
- A. Select all records where custom boolean field is true
- B. Select all records that have an email address
- C. Select all records created since a certain date
Correct Answer: A 🗳️
A restaurant supply company captures email subscribers and leads through trade shows. They hold a giveaway at each trade show to entice booth visitors to leave their contact information. In the past, they have used a fishbowl to capture business cards, but need to update this to an online sweepstakes entry vehicle displayed on a mounted tablet.
Individuals should only be allowed to enter once, and the winner will be selected randomly.
All entrants receive a follow-up email after the trade show asking them to confirm their opt-in for a monthly newsletter.
Which two components are appropriate for this solution?
Choose 2 answers
- A. Send Email Activity with a link to a subscription center.
- B. Microsite with Smart Capture to store entrants on a data extension.
- C. Data Extension with double opt-in status defined.
- D. Microsite with Web Collect to store entrants on a data extension.
Correct Answer: B,C 🗳️
Explanation: Only visible for TestPassed members. You can sign-up / login (it's free).
A customer will provide a single daily file on the Marketing Cloud SFTP at 3 AM and needs an alert if the file is not present on time. The file needs to be: Imported into a staging data extension. Separated into two different data extensions.
Which workflow should meet these requirements?
- A. Scheduled Automation: Import File Activity > SQL Query Activity 1 > SQL Query Activity 2
- B. Scheduled Automation: File Transfer Activity > Import File Activity > SQL Query Activity 1 > SQL Query Activity 2
- C. File Drop Automation: Import File Activity > SQL Query Activity1 > SQL Query Activity 2
- D. File Drop Automation: File Transfer Activity > Import File Activity > Filter Activity > SQL Query Activity 1
Correct Answer: C 🗳️
Explanation: Only visible for TestPassed members. You can sign-up / login (it's free).
Northern Trails Outfitters uses DoubleClick Bid Manager, Facebook Ads, and Google Analytics to manage advertising spend. They want to combine these data sources with Marketing Cloud's API to identify their most effective campaigns.
What feature should be recommended?
- A. Interaction Studio
- B. Datorama
- C. Google Marketing Platform
- D. Einstein AI
Correct Answer: B 🗳️
Explanation: Only visible for TestPassed members. You can sign-up / login (it's free).
Northern Trail Outfitters has noticed an issue with their sends today.
Which two links in Setup Home could be used to troubleshoot the issue?!
Choose 2 answers
- A. Failed Sends
- B. Help and Training
- C. System Status
- D. Create Support Case
Correct Answer: A,C 🗳️
Explanation: Only visible for TestPassed members. You can sign-up / login (it's free).
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