Oracle 1Z0-1032-21 Test Passed : Oracle Responsys Marketing Platform 2021 Implementation Essentials

You need to set up a program to enable an enactment to follow down one of two paths in a program based on a criteria match which determines what branch to follow down. You dragged the Allocation Switch onto the canvas, but it is not allowing you enter conditions.
What should you have used?

• A. Stage Gate
• B. Data Switch
• C. Conditional Branchlet
• D. Entry Tracking Variable
• E. Timer Event

Which statement is true about how you must configure a Responsys Profile list so you can beginsending Mobile SMS campaigns?

• A. All the data that you need to use to personalize mobile messages must be stored as columns in the Profile list.
• B. You only need to define the COUNTRY_ code if you are sending SMS messages to subscribers outside of the default country setting for your account.
• C. You can use the same Profile list for mobile campaigns that you are currently using for email campaigns.
• D. You can only modify profile lists used for mobile campaigns through Connect uploads.

Your customer needs to capture information about subscribers that clicked on links categorized as blue eyeglasses products, so that they can then send them a follow-up promotional email.
How can you configure this in Responsys?

• A. In Message Designer, click the Link tracking button. You can create a link object for blue glasses.
  Apply this object to all open programs that use current campaigns.
• B. In the HTML of all campaign assets, the <a href> tag must use the ATR attribute inside the tag. The value of the attribute can be a value that will define that the link is meant for blue eyeglasses. In Responsys, use the link evaluator and enter the value of the attribute.
• C. In the Account Management screen, select Set link tracking preferences and create a link category for blue eyeglasses. Set this category in link tables for any link regarding blue eyeglasses. You can use this link category in creating a filter definition.
• D. In the Link Table screen, open the Categories Designer window. Use the categories designer; create a blue glasses object that can be associated with all the link tables in Responsys and assign it to all current campaigns. You can use this link category in creating a filter definition.

A subscriber opens an email with Conversion Tracking on, clicks a link, but does not purchase. The next day, this subscriberreceives a second email with Conversion Tracking on with a follow-up offer, clicks a link, but still does not purchase. The subscriber bookmarks the URL, and on the third day, returns to the webpage and finally makes a purchase.
Assuming the conversion cookie is not deleted, how will the transaction be tracked or attributed?

• A. The purchase transaction is attributed to the second campaign (most recent) that the recipient opened and clicked.
• B. The purchase transaction is attributed to the first campaign that the recipient opened and clicked.
• C. Because the final purchase was made by a visit directly to the webpage, the purchase isconsidered a web transaction and no email attribution is registered.
• D. The purchase transaction is attributed to both email campaigns.

You are creating a filter with many conditions in Filter Designer.
What functionality in Responsys should you use to guarantee that your rules execute as you want?

• A. Use the Parenthesis feature: drag-and-drop rules in the correct order between parenthesis in Filter Designer.
• B. Use the Enclosures feature: drag-and-drop rules in the enclosure in Filter Designer.
• C. You can only order the rules in the top-down order in which Responsys willexecute them.
• D. Use the RPL syntax<priority> and </priority> tags and include the rules to execute first inside these tags.