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Oracle 1Z0-1031 Exam Syllabus Topics:
| Section | Weight | Objectives |
|---|---|---|
| Data Strategy and Scoping | 20% | - Data scoping and collection policies - Compliance and privacy requirements - Define DMP use cases |
| Audience Creation & Management | 20% | - Classification and taxonomy setup - Audience activation and delivery - Build and configure audience segments |
| Identity Mapping & Resolution | 20% | - Oracle ID Graph concepts - Offline match integration - ID swapping and mapping strategies |
| Reporting & Optimization | 15% | - Performance analysis and optimization - Site Hits and Inventory reports - Audience profile and discovery reports |
| Tag Implementation & Data Ingestion | 25% | - BlueKai Core Tag deployment - Server-to-server integration - First-party data ingestion methods - Mobile SDK integration |
Oracle Marketing Cloud Data Management Platform 2019 Implementation Essentials Sample Questions:
1. An execution Partner provides you with a pixel that they would like you to use to deliver data to them. Where in the platform should you add this pixel?
A) In the Pixel URL field of the Campaign configuration
B) In the Audience Delivery Criteria area in the Create New Target prompt
C) In the HTML text area in the Create New Tag prompt
D) In the Target Selection area of the Create New Schedule prompt
2. In a strong Client/Agency model, which role is the Data Steward predominantly communicating with?
A) Program Manager
B) Web Developer
C) Media Execution
D) Executive Sponsor
E) Audience Creation Specialist
F) Data Analyst
3. You have just set up a new classification rule and configured it properly, but data does not seem to be mapping properly to the categories.
What is the reason why it is not working?
A) In addition to the classification rule, you also need to configure a chint rule.
B) The old rules must be purged prior to running the newly created rule.
C) It takes one week after rule creation for data to be mapped to prescribed categories.
D) You must wait at least thirty minutes after creating a classification rule to start using it.
4. You have requested support from a Taxonomy Consultant to advise your client on taxonomy structure and assist in categorizing raw data into the taxonomy.
Which stage of implementation are you currently working through with your client?
A) Data Classification
B) Operational Rollout
C) Discover
D) Data Ingestion
E) Data Scoping
5. You have decided to onboard your user data via the Offline Match Integration. You are in the process of determining the record format in the data file.
Which record format from the following options is valid?
A) awytM3DD bk112=25%bk111=M%bk115=2
B) awytM3DD bk112=25#bk111= M#bk115=2
C) awytM3DD bk112=25@bk111=M@bk115=2
D) awytM3DD bk112=25|bk111=M|bk115=2
E) awytM3DD bk112=25~bk111= M~bk115=2
F) awytM3DD bk112=25,bk111=M,bk115=2
Solutions:
| Question # 1 Answer: A | Question # 2 Answer: A | Question # 3 Answer: D | Question # 4 Answer: C | Question # 5 Answer: D |



