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Salesforce Marketing-Cloud-Intelligence Exam Overview:
| Certification Vendor: | Salesforce |
|---|---|
| Exam Name: | Salesforce Marketing Cloud Intelligence Accredited Professional Exam |
| Exam Number: | Marketing-Cloud-Intelligence (AP-215) |
| Passing Score: | 60% |
| Exam Duration: | 90 minutes |
| Related Certifications: | Salesforce Accredited Professional |
| Certificate Validity Period: | 2 years |
| Exam Format: | Scenario-based, Multiple-select, Multiple-choice |
| Exam Price: | USD $150 (+ applicable taxes) |
| Real Exam Qty: | 40 |
| Available Languages: | English |
| Recommended Training: | Salesforce Trailhead - Marketing Cloud Intelligence |
| Exam Registration: | Salesforce Certification Registration |
| Sample Questions: |  |
| Exam Way: | Proctored, computer-based; available onsite at testing centers or online proctored |
| Pre Condition: | No mandatory prerequisites; recommended experience with Marketing Cloud Intelligence or marketing analytics |
| Official Syllabus URL: | https://trailhead.salesforce.com/credentials/marketing-cloud-intelligence |
Salesforce Marketing-Cloud-Intelligence Exam Syllabus Topics:
| Section | Weight | Objectives |
|---|---|---|
| Vlookup Functions | 5% | - Data lookup and reference logic - Vlookup syntax and usage |
| Mapping | 5% | - Source-to-target mapping rules - Field mapping and data alignment |
| Data Integration Code Ability | 12% | - Data ingestion methods and sources - Scripting and transformation logic |
| General Functionalities | 13% | - Core platform features and capabilities - Navigation and interface components |
| Calculated Dimensions & Measurements | 7% | - Aggregation types and formula logic - Creating and managing calculated fields |
| Data Update Permissions | 5% | - Access control and permission settings - Data refresh and update configurations |
| Data Model | 8% | - Data categorization and key definitions - Entities, relationships and attributes |
| Harmonization Best Practices | 3% | - Standardization methods and strategies - Pros and cons of different approaches |
| CRM Integration | 12% | - CRM data properties and behavior - Sync and data flow between systems |
| Design Feasibility | 5% | - Valid vs invalid implementation approaches - Solution design evaluation |
| Overarching Entities | 3% | - Cross-domain data structures - Global data definitions |
| QA & Validation | 9% | - Data quality checks and validation processes - Error handling and troubleshooting |
| Harmonization Center | 13% | - Patterns and harmonized dimensions - Data classification and validation rules |
Everything About Salesforce Marketing Cloud Intelligence Accredited Professional, Asked and Answered
Salesforce Marketing Cloud Intelligence Accredited Professional is an official Salesforce certification exam, listed under the code Marketing-Cloud-Intelligence. Passing it earns you the Marketing Cloud Intelligence Accredited Professional certification, positioned at the Professional level. It also connects to Salesforce Accredited Professional. For anyone aiming at a leadership track in IT, this credential is one of the clearest markers of verified skill.
Passing Salesforce Marketing Cloud Intelligence Accredited Professional takes 60%, and the official registration fee is USD $150 (+ applicable taxes). Retakes charge the full USD $150 (+ applicable taxes) again, which is why accuracy in preparation matters more than volume. Validate your readiness with repeated TestPassed practice scores above the requirement before committing to a date.
The Salesforce Marketing Cloud Intelligence Accredited Professional exam contains 40 questions to answer within 90 minutes. The SOFT engine from TestPassed imitates the real test scene on your computer and uses special methods to help you master questions and answers, so the official time limit becomes a practiced routine rather than a surprise.
No mandatory prerequisites; recommended experience with Marketing Cloud Intelligence or marketing analytics
Vendor requirements are revised periodically, so confirm the current conditions before registering via the official exam page.
Sign-up for Salesforce Marketing Cloud Intelligence Accredited Professional goes through the official channels below.
One planning note: the exam is delivered Proctored, computer-based; available onsite at testing centers or online proctored.
Salesforce recommends the following training for Salesforce Marketing Cloud Intelligence Accredited Professional candidates.
Reinforce whichever training you pick with the 64 practice questions in the TestPassed Marketing-Cloud-Intelligence package, edited by experts who follow real test changes firsthand.
Three versions share the same verified content: the PDF prints unlimited copies for paper study, the SOFT engine imitates the real test scene on Windows PCs, and the APP version runs on all electronic products, which is why the majority of examinees choose it. A free demo lets you try before deciding, and after purchase updates are free for 365 days, extendable afterward at a 50% discount.
Worry-free shopping means a 100% money-back guarantee with stated conditions. Take the Salesforce Marketing Cloud Intelligence Accredited Professional exam within 60 days of purchase; if you fail, you may claim a full refund, provided the exam matches your product. Attempts within 3 days of purchase are ineligible, as are downloaded-but-unused products, free materials, and expired orders; the candidate name must match the payer name. Submit a scanned enrollment slip and the official Score Report PDF within 2 days of the exam, and claims are processed within 7 days. Alternatively, exchange for two other exam products of equal value, free, keeping the update service on your original purchase.
Delivery is immediate: files unlock for download at payment and are emailed to you within one minute. If nothing arrives within 2 hours, check spam and contact our 7/24 customer attendants, who reply within two hours. Installation is unlimited, and credit card payment keeps your money safe.
Salesforce Marketing Cloud Intelligence Accredited Professional is structured into 13 official domains. The leading ones are CRM Integration (12%), Calculated Dimensions & Measurements (7%), and Mapping (5%). The full topic breakdown appears above; accurate preparation starts with an accurate map.
Salesforce Marketing Cloud Intelligence Accredited Professional Sample Questions:
A client Ingested the following We into Marketing Cloud Intelligence:
The mapping of the above file can be seen below:
Date - Day
Media Buy Key - Media Buy Key
Campaign Name - Campaign Name
Campaign Group -. Campaign Custom Attribute 01
Clicks -> Clicks
Media Cost -> Media Cost
Campaign Planned Clicks -> Delivery Custom Metric 01
The client would like to have a "Campaign Planned Clicks" measurement.
This measurement should return the "Campaign Planned Clicks" value per Campaign, for example:
For Campaign Name 'Campaign AAA", the "Campaign Planned Clicks" should be 2000, rather than 6000 (the total sum by the number of Media Buy keys).
In order to create this measurement, the client considered multiple approaches. Please review the different approaches and answer the following question:
Which two options will yield a false result:
- A. Option 3
- B. Option 2
- C. Option 4
- D. Option 1
- E. Option 5
Correct Answer: D,E 🗳️
Explanation: Only visible for TestPassed members. You can sign-up / login (it's free).
A client would like to integrate the following two sources:
Google Campaign Manager:
IAS:
After configuring a Parent-Child relationship between the files, which query should an implementation engineer run in order to QA the setup?
- A. Media Buy Type, Media Buy Name, Impressions, Analyzed Impressions
- B. Media Buy Name, Impressions
- C. Creative Name, Impressions, Analyzed Impressions
- D. Media Buy Type, Analyzed Impressions
Correct Answer: A 🗳️
Explanation: Only visible for TestPassed members. You can sign-up / login (it's free).
A technical architect is provided with the logic and Opportunity file shown below:
The opportunity status logic is as follows:
For the opportunity stages "Interest", "Confirmed Interest" and "Registered", the status should be "Open".
For the opportunity stage "Closed", the opportunity status should be closed Otherwise, return null for the opportunity status.
Given the above file and logic and assuming that the file is mapped in a GENERIC data stream type with the following mapping
"Day" - Standard "Day" field
"Opportunity Key" > Main Generic Entity Key
"Opportunity Stage" - Main Generic Entity Attribute
"Opportunity Count" - Generic Custom Metric
A pivot table was created to present the count of opportunities in each stage. The pivot table is filtered on Jan 11th. What is the number of 'opportunities in the Confirmed Interest stage?
- A. 1
- B. 0
- C. 2
- D. 3
Correct Answer: B 🗳️
Explanation: Only visible for TestPassed members. You can sign-up / login (it's free).
A client's data consists of three data streams as follows:
Data Stream A:
* The data streams should be linked together through a parent-child relationship.
* Out of the three data streams, Data Stream C is considered the source of truth for both the dimensions and measurements.
* Data Stream C was set as a 'Parent', and the 'Override Media Buy Hierarchy' checkbox is checked What should the Data Updates Permissions be set to for Data Stream B?
- A. Update Attributes
- B. There is no difference, all permissions will have a similar effect given the scenario.
- C. Update Attributes and Hierarchies
- D. Inherit Attributes and Hierarchies
Correct Answer: C 🗳️
Explanation: Only visible for TestPassed members. You can sign-up / login (it's free).
What Is a disadvantage of using a Vlookup formula?
- A. It cannot be used more than once from the same data stream.
- B. Could extend processing time of data streams.
- C. It allows classifying data only on a basis of mutual entity keys.
- D. Can return values only from the same data stream type
Correct Answer: B 🗳️
Explanation: Only visible for TestPassed members. You can sign-up / login (it's free).
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