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Salesforce MC-Con-201 Exam Syllabus Topics:
| Section | Weight | Objectives |
|---|---|---|
| Topic 1: Agentforce & AI Innovation | 11% | - Conversational messaging with Agentforce - Predictive AI capabilities and use cases - Marketing Agents for campaign and audience automation |
| Topic 2: Campaign Design, Flow Orchestration & Content | 30% | - Activation templates, landing pages and multi-channel design - Personalization with Handlebars and dynamic content - Flow design, orchestration, triggers and messaging |
| Topic 3: Data Modeling, Identity Resolution & Segmentation | 25% | - Data ingestion, segmentation and audience activation - Data 360 Data Model Objects (DMO) and data relationships - Identity Resolution and unified customer profiles |
| Topic 4: Analytics & Performance Insights | 8% | - Marketing data visualization and performance insights - Standard dashboards and reporting selection |
| Topic 5: Platform Setup & Governance | 13% | - Business Units, governance model, roles and permissions - Domain authentication (DKIM, SPF) and IP configuration - Marketing Cloud Next environment provisioning and Data 360 setup |
| Topic 6: Consent | 13% | - Consent data objects and records management - Consent management concepts and regulatory compliance - Consent banner configuration and collection methods |
Salesforce Certified Marketing Cloud Next Consultant Sample Questions:
Question 1
Northern Trail Outfitters wants to send a personalized one-time verification code immediately after a customer initiates a login on its website. An external web service generates the code and must pass it to Marketing Cloud Next at send time.
Which solution should the Marketing Cloud Next Consultant recommend?
A. Create an on-demand flow invoked through the REST API that includes the verification code in the API request and uses a Send Email Message element to send the email.
B. Create a Data 360-triggered flow that retrieves the verification code from a real-time Data Graph and uses a Send Email Message element to send the email.
C. Create an automation event-triggered flow that waits for the verification code to be ingested through streaming ingestion and uses a Send Email Message element to send the email.
Question 2
How does Marketing Cloud Next evaluate consent when determining whether a marketing message can be sent to a customer?
A. Consent applies to a specific contact point, channel, and subscription.
B. Consent applies to an individual, regardless of the channel, subscription, or contact point.
C. Consent applies to a specific contact point and is shared across all subscriptions.
Question 3
A Marketing Cloud Next Consultant needs to ingest tabular data for marketing use cases.
Which feature should the consultant use?
A. Marketing Object
B. File Upload Data Stream
C. Actionable List
Question 4
A Marketing Cloud Next Consultant wants to create a single, consistent profile for each customer by linking records from various sources like CRM, ecommerce, and loyalty systems. To achieve this, the consultant must create a process to group matching records based on shared identifiers.
Which component must the consultant configure in Data 360?
A. Audience Flow
B. Identity Resolution ruleset
C. Data Graph
Question 5
Which required fields should a Marketing Cloud Next Consultant configure in Data Graphs for personalization in email and SMS?
A. Unified Individual Link ID from 'Unified Individual Link' object, Email Address from 'Contact Point Email' object, Telephone Number from 'Contact Point Phone' object
B. Individual ID from 'Individual' object, Email Address from 'Contact Point Email' object, Telephone Number from 'Contact Point Phone' object
C. Unified Individual ID from 'Unified Individual' object, Email Address from 'Individual' object, Telephone Number from 'Individual Object'
Solutions:
| Question 1 Answer: A | Question 2 Answer: A | Question 3 Answer: A | Question 4 Answer: B | Question 5 Answer: B |
